The cafe defended the ad of ‘Aja na Raja’ showcasing a scene of Alia Bhatt’s film Gangubai Kathiawadi and mentioned it was just a idea.
A cafe in Karachi has drawn flak on social media platforms for employing a scene from Bollywood movie Gangubai Kathiawadi showcasing Alia Bhatt to market an supply only for gentlemen. In the film, Alia Bhatt essayed the purpose of prostitute Gangubai who grew to become an influential brothel-proprietor. The ad confirmed a scene of the film wherever Alia Bhatt gestured to gentlemen to get her shopper. With that poster, the cafe Swing introduced Men’s Monday with twenty five% price cut for gentlemen. “Aja na Raja – what are you waiting around for?” the tagline of the ad mentioned.
The ad on Instagram gained a massive backlash as social media slammed the ‘cheap promotion’ of the cafe.
“You actually want to appear into what is staying place up listed here. To use a distressing scene to justify what ever you are providing is reeking of misogyny, ignorance,” a single consumer wrote.
“If you men assume that this is some type of advertising and marketing technique and this will acquire you some awareness and shoppers then you happen to be unfortunately mistaken! Employing a clip from a film centered on prostitution (which btw is centered on someone’s authentic lifestyle) just demonstrates how minimal and shallow you can get just for publicity,” a different consumer wrote.
The cafe defended the ad and mentioned it was just a idea and not intended to damage anybody. “The film and this submit is centered on a idea. Like ahead of, we are open up to all and will be serving you with the exact same enjoy like we constantly have,” it mentioned employing a different tagline ‘Motion picture kare tou aag, cafe kare tou paap?‘